PRIVACY POLICY
1. Data Controller
The data controller responsible for processing data on this website is:
Geri Handels AG
Gewerbeweg 1
3662 Seftigen
Switzerland
office@mototrend.ch
+41 33 359 33 50
This Privacy Policy applies to the website www.mototrend.ch as well as the associated services, online shop offers and customer accounts.
2. General Information
Protecting your personal data is important to us. We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP).
Personal data means any information relating to an identified or identifiable natural person.
By using our website, you agree to the processing of your data in accordance with this Privacy Policy.
3. What Data We Process
We may process the following personal data in particular:
- First and last name
- Billing and delivery address
- Email address
- Telephone number
- Date of birth (if provided)
- Customer and order data
- Loyalty points and bonus programme data
- Payment information
- Communication data
- IP address
- Browser and device information
- Location data (where technically transmitted)
- Website usage data
- Form submission data
4. Purposes of Data Processing
We process personal data for the following purposes in particular:
- Operation and security of our website
- Provision of the online shop
- Management of customer accounts
- Processing of orders
- Payment processing
- Product shipping
- Customer service and support
- Handling returns and warranty claims
- Administration of our bonus programme
- Sending newsletters
- Analysis and optimisation of our website
- Marketing and advertising
- Compliance with legal obligations
5. Customer Account
A customer account is required to place orders on www.mototrend.ch.
The following information is stored in the customer account in particular:
- Customer master data
- Order history
- Delivery addresses
- Bonus points
- Communication history
This data is used for contract fulfilment and to improve our customer service.
6. Bonus Programme
Mototrend operates a customer bonus programme.
You receive one loyalty point for every Swiss franc spent. From 1,500 points onwards, a shopping voucher worth CHF 100.– can be redeemed.
Points are collected for purchases made in the online shop and in the Mototrend stores in Seftigen, Schlieren and Ipsach.
Partner Stores are excluded from this bonus programme.
Customer and purchase data are stored and analysed for the administration of the bonus programme.
7. Orders and Contract Fulfilment
When you place an order, we process the data required for contract fulfilment.
This includes in particular:
- Customer master data
- Delivery and billing addresses
- Order information
- Payment information
- Shipping information
8. Payment Processing
We use the services of Wallee for payment processing.
Depending on the selected payment method, the necessary payment data will be transmitted to the relevant payment service providers.
These providers process such data under their own responsibility.
9. Shipping Service Providers
We work with DPD Switzerland for the shipment of orders.
The following data may be transmitted for delivery and shipment tracking purposes:
- First and last name
- Delivery address
- Email address
- Telephone number
The data is used exclusively for carrying out and tracking deliveries.
10. Contact Forms and Communication
If you contact us via a contact form, email or telephone, we process the data you provide in order to handle your enquiry.
This data is used solely for communication with you and for processing your request.
11. Newsletter
You may voluntarily subscribe to our newsletter.
The newsletter is sent via our Odoo system.
We use your email address to inform you about products, new arrivals, promotions, events and services offered by Mototrend.
You may unsubscribe at any time using the unsubscribe link included in the newsletter or by contacting us directly.
12. Cookies
Our website uses cookies and similar technologies.
Cookies help to:
- Store your shopping basket
- Provide login functionality
- Save user preferences
- Analyse website usage
- Optimise marketing campaigns
You can manage cookies via our cookie banner or through your browser settings. Further information can be found in our. Cookie Policy
13. Google Analytics
We use Google Analytics, a web analytics service provided by Google.
Google Analytics uses cookies that enable an analysis of how our website is used.
The information generated may be transferred to and processed on Google's servers.
We use the information obtained to improve our services and optimise the user experience.
14. Google Ads
We use Google Ads and conversion tracking.
This allows us to measure the success of our advertising campaigns and display relevant advertisements to visitors.
Google may process information relating to the use of our website.
15. Google Tag Manager
We use Google Tag Manager.
Google Tag Manager is used to manage and integrate analytics and marketing services on our website.
Google Tag Manager itself does not create user profiles and does not store personal data for its own purposes.
16. Meta Pixel
We use the Meta Pixel provided by Meta Platforms.
This enables us to measure the effectiveness of our advertising on Facebook and Instagram and to display targeted advertisements.
Meta may collect usage data and link it to an existing user account.
17. Google Maps
Our website may use map material provided by Google Maps.
When using Google Maps, data such as your IP address may be transmitted to Google.
This service is used to display our locations and improve user experience.
18. YouTube
Our website may contain embedded videos from the YouTube platform.
When accessing such pages, data may be transmitted to YouTube and/or Google.
Further information can be found in Google's privacy policies.
19. Hosting and Online Shop System
Our online shop is operated through Odoo Online.
Technical data required for the operation, security and provision of the website is processed for this purpose.
20. Disclosure to Third Parties
We only disclose personal data where:
- it is necessary for the fulfilment of a contract;
- we are legally obliged to do so;
- you have given your consent; or
- a legitimate interest exists.
Recipients may include in particular:
- Odoo S.A.
- Wallee
- DPD Switzerland
- Meta Platforms
- IT and hosting service providers
21. International Data Transfers
Some of the service providers we use process personal data outside Switzerland, particularly within the European Union and the United States. This includes in particular:
- Google LLC (USA) – for Google Analytics, Google Ads, Google Tag Manager, Google Maps and YouTube
- Meta Platforms Inc. (USA) – for the Meta Pixel
- Odoo S.A. (Belgium/EU) – for operating the online shop and sending newsletters
- Wallee – for payment processing
- DPD Switzerland – for shipping services
For transfers of data to countries that do not provide a level of data protection recognised as adequate by the Swiss Federal Council, particularly the United States, we ensure that appropriate safeguards are in place. These include, in particular, Standard Contractual Clauses pursuant to Article 16 FADP and, where applicable, certification under the EU-US Data Privacy Framework.
Please note that, despite these measures, the level of data protection in the United States may not be fully comparable to that in Switzerland, particularly with regard to access by public authorities.
22. Data Security
We implement appropriate technical and organisational security measures to protect personal data against loss, misuse, alteration or unauthorised access.
23. Data Retention
We retain personal data only for as long as necessary for the respective purposes or as required by law.
Business-related data is stored in accordance with statutory retention requirements.
24. Your Rights
Under applicable data protection law, you have the following rights in particular:
- Right of access to stored data
- Right to rectification of inaccurate data
- Right to erasure of data
- Right to restriction of processing
- Right to object to certain data processing activities
Requests may be submitted in writing to office@mototrend.ch.
25. Changes to this Privacy Policy
We may amend this Privacy Policy at any time.
The version published on www.mototrend.ch shall apply.
Version: June 2026
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